The core team of Cema was invited to Anta for exchange and learning.

Anta Study Tour: A Collision of Ideas on Brand Growth and Industry Future

In early December 2025, the core management team of Cema was invited to Anta for an in-depth study and exchange.

Stepping into Anta's headquarters was like opening the history of a Chinese national brand's struggle. Starting as a small shoe factory in 1991, Anta has become the world's third-largest sporting goods group, completing a silent and determined marathon over thirty years.

The walls of the design center were covered with detailed product plans. Every step progresses through iteration. Anta ensures that cutting-edge technology truly serves the needs of sports, having established a complete innovation transformation path from experimental data to consumer experience.

Participants engaged in in-depth discussions on topics such as the long-term logic of brand building, the foundational support for product innovation, and the construction of a resilient supply chain. This dialogue transcended one-way learning, resembling more a collision of ideas among industry peers on critical development issues. Insights from different perspectives intertwined, jointly outlining thoughts and prospects for the future of the industry.

This study tour of Anta showcased the company's complete growth logic—from strategy to execution, from technology to products, and from brand to culture—demonstrating a systematic transformation.

True leadership stems from solid accumulation at every step. Paying tribute to Anta is not only a recognition of its achievements but also an acknowledgment of its quiet dedication and unwavering courage.